Ethan's Blog

  The brand I chose to follow is Inaka Power -  a gym apparel / equipment company powered by nothing by community and raw strength. Inaka Power goes by one word and one word only, it's in the name, and that is power . The brand itself brings more than just the gym, weightlifting, and grit. It also brings fun, style, and comfort to its consumers. When I first started seriously getting into lifting back in the Summer of 2019, I felt awkward and was not comfortable and where I was in the gym. I have very basic understanding of certain workouts but I didn't feel confident in the way I was doing these workouts. I would always feel like people were staring at me and judging me. It wasn't just me having these problems though as I found out that a lot of people on social media also struggled with the same issues as me, too. I learned how to educate myself on the gym culture on how I can personally succeed in the gym both mentally and physically and it has grown on me ever since I s...

YOU CAN'T MAKE THIS STUFF UP IN THE NFL   Ethan Hobbs The things seen in this advertisement from the NFL were something that was a joke for the entirety of the 2022-2023 NFL season. Scripts! These scripts that were coming up as accusations against the NFL where they believe games were being fixed became a complete joke. This is where the NFL had to step in and go with the narrative of this joke going around, and they executed it. The value proposition from the NFL isn't just promoting their up-and-coming 104th football season, it is to catch on the train which is this trend of sports having a script involved with them. They are promoting their value proposition in the most clever way which is their humor being used behind the scenes from what all the fans see. The primary marketing strategy seen in this ad and article is to promote the football season coming up. This is seen as a marketing strategy or campaign with what they're promoting, they are also promoting their brand...